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Marketing, Bachelor of Science

Course Requirements (MKTG)

General Education Requirements

(# - Refer to General Education Course Requirements for Course Options)

Complete the following course (0 credits)

CBU 101Orientation to CBU

0

Mathematics (3 credits)

MATH 105Functions and Finite Math

3
MATH 107Functions

2
AND
MATH 110Trigonometry

2
MATH 117Precalculus

3
MATH 129Functions and Engineering Calculus I

6
MATH 131Calculus I

3

Statistics (3 credits)

Fulfilled by Major Requirements

STAT 223Business Statistics

3

English (9-10 credits)

Writing and Critical Literacy
ENG 121Writing and Critical Literacy

3
AND
ENG 121LWriting and Critical Literacy Lab

1
OR
ENG 122Writing and Critical Literacy for Multilingual Learners

3
AND
ENG 122LWriting and Critical Literacy Lab for Multilingual Learners

1
OR
ENG 123Writing and Critical Literacy

3
OR
ENG 231Honors Survey of World Literature I

4
Total Credit Hours:3-4
Writing and Critical Research
ENG 130Writing and Critical Research

3
OR
ENG 232Honors Survey of World Literature II

4
Total Credit Hours:3-4
English Literature # (3 credits)

Waived if ENG 231/ENG 232, add 1 hr to Free Elect

English (8-9 credits)

English Composition I
ENG 123Writing and Critical Literacy

3
OR
ENG 231Honors Survey of World Literature I

4
English Composition II
ENG 130Writing and Critical Research

3
OR
ENG 232Honors Survey of World Literature II

4
English Literature # (3 credits)

Waived if ENG 231/ENG 232, Add 1 Hr. to Electives

Religious Studies # (6 credits)

Social Science or History (6 credits)

Fulfilled by Major Requirements

ECON 214Principles of Microeconomics

3
ECON 215Principles of Macroeconomics

3

Natural or Physical Science # (4 credits)

Moral Values # (3 credits)

Aesthetics

Fulfilled by English Literature GER

Total Credit Hours:25

School of Business Support Requirements

SPCH 125Speech Communication

3
ENG 371Professional Communications

3

Mathematics Elective (3 credits)

MATH 106Applied Math with an Introduction to Calculus

3
MATH 129Functions and Engineering Calculus I

6
MATH 131Calculus I

3
Total Credit Hours:9

School of Business Core Requirements

ACCT 260Financial Accounting

3
ACCT 270Managerial Accounting

3
BLAW 345Legal Environment of Business

3
ECON 214Principles of Microeconomics

3
ECON 215Principles of Macroeconomics

3
FIN 327Financial Management I

3
MGMT 227Foundations of Management

3
MIS 153Introduction to Computer Business Applications

3
MKTG 311Principles of Marketing

3
STAT 223Business Statistics

3
Total Credit Hours:30

Marketing Major Requirements

BUS 103Fundamentals of Business

3
MGMT 320International Business

3
MGMT 418Operations and Supply Chain Management

3
MGMT 430Ethical Decision Making in Business

3
MGMT 498Business Policy/Strategic Planning

3
MIS 231Introduction to MIS

3
MKTG 324Marketing Research and Intelligence

3
MKTG 334Market and Consumer Behavior

3
MKTG 411Marketing Policy and Strategy

3
MKTG 433Promotional Strategy

3
MKTG 438International Marketing

3
MKTG 455Practicum and Project in Marketing

3
Total Credit Hours:36

School of Business Major-Specific Electives

Free Electives

21
Total Credit Hours:21

Total Credit Hours: 121