ART 415 Brand & Identity Systems

This course teaches students how to use design elements to create a unified brand effectively. Students will explore how logos, color, typography, and consistent messaging can create a brand identity that has an overall tone. Course projects will stress the importance of having a brand identity system to develop a brand successfully.

Credits

2

Prerequisite

ART 315 and ART 315L

Corequisite

ART 415L