BUS 270 Introduction to Entrepreneurship
This course focuses on the entrepreneurial mindset and the fundamentals of entrepreneurial success, with emphasis on ideation and the early stages of launching a startup business. Students will be introduced to Lean Canvas methodology and will develop a basic understandings of how to identify and assess market feasibility. Topics include creativity and design thinking, customer development and discovery, the evaluation of product-market fit, and the development of a value proposition.