MIS 477 Business Intelligence
Business intelligence is the use of methods and tools to convert data into actionable business insights and recommendations. Course topics may include: Classical Database, SQL, and spreadsheet analysis, Big data, Data warehousing, OLAP, and NoSQ, Data acquisition, ETL, reduction, cleaning, and conversions, Data governance and data quality, Graphics/Visualization, Tableau and Microsoft Power BI, Search Engine Optimization, Digital and Social Media Marketing, Google Campaign Manager, Google Ads, Google AdSense, Digital Property Engagement Metrics, and Google Analytics