MKTG 433 Promotional Strategy
This course is designed to provide the student with the communication processes used in marketing. The course builds on the base of an understanding of consumer behavior by treating the fields of advertising, sales promotion, personal selling, reseller stimulation, and other communications skills as part of the overall promotional mix. The course develops fundamental considerations as a background to a focus on managerial issues and problems. The various communication methods are treated as variables to communicate the want satisfying attributes of products and services.
Prerequisite
MKTG 311.
Offered
Spring semester