MKTG 324 Marketing Research and Intelligence
The study of techniques and principles for systematically monitoring environments-collecting, recording, analyzing, and interpreting data that can aid decision makers who are involved with marketing of goods, services, or ideas. The application of intelligence and research findings in the development of marketing strategy is emphasized. The class employs research cases and projects to enhance students' practical research and intelligence skills.
Prerequisite
MKTG 311 and (STAT 222 or STAT 223).
Offered
Spring semester