MKTG 334 Market and Consumer Behavior
This investigation into consumer behavior brings together relevant research and applications from the behavioral sciences and other fields of marketing. The course will evaluate the decision process that individuals use as they obtain and use goods and services. The course will investigate the factors employed to identify and measure market segments. Emphasis is placed on an analysis of consumer behavior as a basis for marketing strategy.
Prerequisite
MKTG 311.
Offered
Fall semester