CMBA 621 Advertising & Promotion
This course is a portion of the CMBA curriculum intended for those pursuing a concentration in marketing. This course offers a comprehensive view of advertising and sales promotions as it relates to a company's marketing and/or business issues and provides the necessary tools to manage a firm's competitive position and deploy resources in marketing communications. Contemporary theoretical frameworks as well as conduct practical cases will be studied. Objectives include development of capacity to think strategically about marketing communication tools, build skills in conducting, implementing and executing marketing communication programs, and strengthening understanding of sales promotions in a global market environment.