ENTR 201 Idea Discovery and Customer Development
Do you have an idea for a new business, product or service? Put your vision to the test and learn how
to vet your idea to see if it can be a viable business. One where customers will want to pay you for
your offering that comes with truly understanding the value that your customers expect from your
business. Learn how to identify potential customers through the use of tools (Idea Discovery Canvas)
and by employing best practices for customer development and discovery. These are the most
important efforts an entrepreneur will perform to ensure their idea is viable.
Prerequisite
ENTR 101