ENTR 202 Market Identification and Launch
Ready to take your vision for a new business, product, or service to market? In this course, you will
learn how to identify the best target markets for your business. Learn how to analyze the
marketplace and how to build a go-to-market plan that gives your business the best competitive
advantage. Topics include value propositioning, pricing, break even analysis, determination of
minimum viable product, sales strategies, product management, sourcing and procurement, and risk
mitigation.
Prerequisite
ENTR 101 and ENTR 201